Orthodontie-13 e rencontre de l'Alulmni

FORMATION THÉORIQUE Durée : 6.5 heures Nombre de crédits : 6.5 UFC DESCRIPTION SOMMAIRE THE CURSE OF TECHNOLOGY: ‘MECHANICS-CENTRIC’ TREATMENT PLANNING IS JUST SO EASY Technological developments have enabled and empowered orthodontic diagnostic and treatment planning processes, making prognostication of orthodontic outcomes more reliably predictable. At the same time, however, proprietary treatment delivery systems have, either by design or by default, been increasingly embedded (read entangled) within technologically-enabled treatment planning platforms. As a result, Orthodontists choosing to optimize technology-enabled treatment planning platforms (in the best-interest of patient-centric prognostication) must then defer to, or choose by default, the embedded treatment mechanics. The diagnostic axiom that etiology-of-malocclusion informs treatment planning (which then dictates mechanics) has shifted to mechanics-dictated treatment planning (that ‘reliably’ predicts orthodontic outcome irrespective of etiology). The phenomenal advances in orthodontic technology have empowered the idea of the utopian orthodontic appliance/platform that ‘does it all’ and ‘does it better’ even if the well-intended Orthodontist doesn’t exactly understand how. This presentation will explore the unintended outcome of reliance on mechanics-centric treatment planning that can so easily occur when diagnostic processes become technologically entangled with treatment delivery systems. SUCCESSFUL CONVERSION OF THE INCREASINGLY DISCERNING NEW PATIENT – IT’S SO MUCH MORE THAN ‘CLOSING THE SALE’ This presentation approaches the ‘New Patient Experience’ (whether it is a ‘first-opinion seeker’ or a ‘multiple-opinion seeker’) from the perspective of not only what the current ‘consumer-of-orthodontics’ is actually looking for but also from the perspective of the psychology behind the consumer-driven decision-making process. The presentation differentiates a) the practitioner’s perspective of orthodontics-as-healthcare from b) the potential patient’s perspective of orthodontics-as-commodity and builds a case for understanding patient motivation as central to our discussions around treatment planning. Several cases (all treated with SPEED and illustrating detailed archwire sequencing and treatment durations) are used as examples of how to retain the would-be consumer as not only a patient but also as an advocate for your practice. OBJECTIFS SPÉCIFIQUES Lecture 1 will explore the unintended outcome of reliance on mechanics-centric treatment planning that can so easily occur when diagnostic processes become technologically entangled with treatment delivery systems. Lecture 2 approaches the ‘New Patient Experience’ (whether it is a ‘first-opinion seeker’ or a ‘multiple-opinion seeker’) from the perspective of not only what the current ‘consumer-of-orthodontics’ is actually looking for but also from the perspective of the psychology behind the consumer-driven decision-making process. FORMATEURS Dr Lorne Kamelchuk Dr. Kamelchuk received his DDS with distinction (1993), and his MSc in Oral Biology (1994) from the University of Alberta. He completed his orthodontic training at the University of Toronto (1998). He is a recipient of the University of Alberta Stomatology Fellowship, a McIntyre Research Fund Bursary, and the Aaron L. Posen Award in Orthodontics. He is an active member of the Alberta and Canadian Associations of Orthodontists, is a Fellow of the Royal College of Dentists of Canada, and maintains a private practice in Calgary, Alberta. DÉROULEMENT Horaire détaillé Conférence en matinée de 9 h à 12 h : THE CURSE OF TECHNOLOGY: ‘MECHANICS-CENTRIC’ TREATMENT PLANNING IS JUST SO EASY Dîner de 12 h à 13 h Conférence en après-midi de 13 h à 16 h : SUCCESSFUL CONVERSION OF THE INCREASINGLY DISCERNING NEW PATIENT – IT’S SO MUCH MORE THAN ‘CLOSING THE SALE’ FRAIS D'INSCRIPTION COURS OUVERT UNIQUEMENT AUX ORTHODONTISTES Orthodontiste diplômé(e) de l'UdeM : 300 $, taxes incluses Orthodontiste non-diplômé(e) de l'UdeM : 400 $, taxes incluses INFORMATION SUPPLÉMENTAIRE Déjeuner, dîner et stationnment inclus dans le tarif ASSISTANCE ET SOUTIEN Pour toute assistance, communiquez avec le secrétariat de la Formation dentaire continue par : Courriel : info@fdc.umontreal.ca Téléphone : 514 343-5770